My name is John.

I empower businesses to share their stories with the world.

My Story

I was always bored in school. Since I was young I turned to life outside the classroom for my education. I built my first computer when I was 12, taught myself programming at 13, and started my first online business at 17 years old.

After my first semester in college, I decided to run my eCommerce business full-time and let the world be my classroom—life experience my education.

Everyone but my father told me what I was doing was wrong, that I should stay in school and get a degree, get a job and get a mortgage, drive a nice car and be happy…

But that just didn’t look like happiness to me.

My passions carried me to Israel to learn Hebrew, to Egypt to help start a movement, to London to raise money and to India to design and build classrooms for children with special needs.

Then my world stopped.

My passion crippled into survival. My desire—replaced by necessity.

I came back to the US humbled and confused—unsure of what to do with my life.

With a new pair of eyes I looked back at my story and tried to find meaning and purpose in all that I’d done.

I saw that the web enabled me to do what I believed in and to make the world a better place through what I loved.

I realized that with the tools of the web, I could help other people do the same…

I began teaming up with passionate people who wanted to make a difference in the world. I realized that my work is about so much more than making websites. It’s about understanding someone’s story and empowering them to be who they were born to be.

What's your story?

I'd love to see your story come to light and hear your vision for your work.

Contact Me


Investing all that I am into everything I do


Crafting effective stories through UX Design


Research is an iterative process of defining and validating hypotheses. We want to understand your audience and the world they live in. We want to test our assumptions for to learn how to serve your audience best.


Strategy is about crafting research and vision into a measurable plan. If you cannot measure something, it cannot be improved. Strategy is the most crucial part of any project. If the strategy is wrong, all attempts at creation will fail.


This is where research and strategy come to life. Whether it's a website, an application or a video—the goal is the same: create something that empowers people to live better lives. Do that, and everything else will follow.

Ready To Share Your Brand Story?

Contact Me